PART IV: Black-Owned Brands to Shop With Today, Tomorrow and Forever

There’s never been a more important moment to lift up the Black community. Some of us are donating to social organizations; others are marching and mobilizing to raise consciousness. But other sustainable manner to support is by shopping from Black-owned brands. 

CouponoSCOPE has compiled a list of Black-owned and led businesses across fashion, beauty, food, books and much more – all of which you are sure to adore. We inspire you to learn about and shop from these lovely brands, today and every day.

We know the list is far from to be complete, and we promise to continue adding to it every day. We are also foregoing profits made from this page to guarantee all proceeds go back to Black brands and the black community.

The POC Brand

The POC Brand was created to celebrate Black people in America and across the world. It is committed to serving as a catalyst for future projects solely for the benefit of POC, and carries a wide range of T-shirts and sweatshirts for men and women. The brand is 100% Black-owned and Black-centered.

The Urban Tee Company

This is a custom tee brand started by a young entrepreneur in Maryland, with a focus on quality designs but also speed. Their catalog features trendy t-shirts with custom sayings. Urban Tee offers two- to three-day Express Shipping to 24-hour turnaround time on custom products.

A Dozen Cousins

This company sells products inspired by Black and Latino recipes from throughout the Americas. They are all made with wholesome, easy-to-recognize ingredients like beans, vegetables and nutrient-dense avocado oil. Plus, all A Dozen Cousins products are free of GMOs and artificial flavors. The brand provides an annual grant and volunteer support to non-profit organizations working to eliminate socio-economic health disparities in the U.S. You can shop the beans at Amazon.

Empower Cocktail

Tiffany Hall was a lawyer working for huge spirits company Pernod Ricard. While there, she noticed spirits weren’t created to appeal specifically to women, despite a growing market for female consumers. So Hall decided to create a brand that celebrates and honors women and caters to their distinct tastes. The result is the Empower Cosmopolitan Martini by Empower Cocktails, a ready-to-pour vodka that can be consumed straight or with other mixers to create different drink options. The beverage contains sweet potato vodka, locally sourced from a family owned farm in Northern California, as well as triple sec, cooling white cranberry and zesty lime. It is best-served refrigerated, and all you need to enjoy it is a martini glass and your favorite garnish.

McBride Sisters Collection

The McBride Sister Wine Collection is a story of two sisters and their passion for wine. They feature wines from California and New Zealand, two continents that each founder grew up on. After connecting later in life, they have created the largest African-American–owned wine company in the United States. Every one of their wines is labeled “Black Girl Magic.”

sanaia Applesauce

sanaia Applesauce is a category-disrupting applesauce brand created by CEO and founder Keisha Smith-Jeremie. Inspired off the plant-based movement and the re-imagination of childhood treats for adults, the sanaia brand has the makings of a household name. Keisha was the first to recognize that there were millions of applesauce-loving adults who were being completely ignored by the sector, and so she developed sanaia specifically with those adult taste buds and consumption habits in mind.

Blue Sole Shoes

Founded in February of 2007, Steve Jamison’s Blue Sole Shoes is the premiere men’s boutique for high-fashioned footwear and accessories in Philadelphia. Their main goal to give every visitor the best shopping experience they have ever had, with outstanding customer service. Blue Sole carries a variety of new and cutting edge men’s shoes along with updated classic, well-known name brands and high-end shoes.


The FUGGIT brand is a concept to parody the opulence of popular cultural designs through the art of handmade crochet and other forms of art. Through the sale of these crocheted slippers, FUGGIT aims to accomplish two things. First, to start the conversation about sneaker violence in the United States. Second, to use proceeds from sales to build their brand in order to create content intended to educate others on the reality of material violence and consumerism. 


Bethlehem Tilahun Alemu founded soleRebels as a way to blend her Ethiopian community’s artisan talents with the traditional “barabasso” (Ethiopian recycled tire) shoe. Every pair of soleRebels is made from the most sustainable materials available: a combination of recycled, organic and bio-based materials from Ethiopia. The brand offers made-to-order sneakers, slip-ons, sandals, flats and boots.

Bolé Road Textiles

Bolé Road Textiles is a Brooklyn-based design studio that specializes in vibrant home decor. All of their pieces are handwoven in Ethiopia, and Bolé Road is dedicated to helping their clients create spaces they love while supporting artisans in Ethiopia. Bolé Road marries ancient weaving traditions, which are passed down through the generations to today’s master local artisans, with a modern global aesthetic. All the products are ethically sourced.

Expedition Subsahara

Founder Sofi Seck is a weaver originally from Senegal, West Africa. Her company sells woven baskets, placemats, bags and jewelry that have a purpose. Expedition Subsahara aims to build and maintain a STEAMschool for young girls in Senegal. Currently, that is on hold because of COVID-19. The portion of sales that would have gone into that fund will now be donated weekly to a different charity in Subsaharan Africa, helping with Coronavirus relief.

Love Notes Candles

Brooklyn founder Nya Kam invites her customers to “find your love note” when choosing from her hand-poured, custom-blended fragrances as well as body teas and aromatherapy. Love Notes Candles was distinctly designed with its sleek packaging made with their consumer in mind—the consumer who personifies fashion, beauty and sass while still caring about quality, their health and the environment.

Coco’Pie Clothing

Ponytails or puffs. Braids or twists. No matter how they wear their hair, Coco’Pie’s goal is to show Black girls how beautiful they are by placing their images front and center on their shirts. As a family run apparel company, Coco’Pie understands how much representation matters and wants it to be normal for Black girls to see images of themselves in a positive way, every day.

Just Like Me! Book Box

The Just Like Me! Book Box was built on the foundation of exposing children of color to literature, characters, authors and stories that are reflective of them. Picture books are among the first representations of the broader world that we see, and they are introduced at a critical time. The Just Like Me! mission is to spark a lifelong love of reading and self-discovery with every box they ship. When you sign up, Just Like Me! will send you a perfectly curated box filled with African-American children’s books and other educational tools.

April Blooms

This is a boutique in Pasadena, but you can shop their accessories, decor, clothing and more online. A portion of their sales supports A21 and Redeeming Love, two organizations that support victims of human trafficking through prevention, advocacy, prosecution and restoration. They believe that every woman holds within her the beauty of the world, and every woman deserves to experience it, embrace it and share it. Shop owner April Hicks cultivates a caring and supportive shopping environment while stocking a carefully curated selection.

BLK MKT Vintage

BLK MKT Vintage is a vintage shop selling a curation of furniture, posters, records, knickknacks and more. Their motivation is to build a collection that mirrors multifarious Black cultural expression and is rooted in love for Black people, Black culture and our own lived experiences. They approach their work as cultural historians, and encourage customers to join them in bringing history and antiquity into our everyday lives.


YOWIE is a home and life shop focused on curating small collections from friends, independent artists and designers. It’s founded by Shannon Maldonado, who lives in Philadelphia and offers consulting services in the form of prop styling, art direction, interior design and programming.

Natural Hair Goddnesses

Natural Hair Goddesses was established in 2018. The brand was created to honor, uplift, inspire and support women and young girls with natural hair by providing designed pillows, shirt and sweatshirts. They believe it is important that women and girls love themselves for who they are, and show that in their designs. All women are beautiful no matter what race, complexion or hair type they have. They believe that every woman is a Goddess, and that’s a message we can all get behind.


Unwrp offers a curated selection of fun and cool gifting options, from vibrant greeting cards to home goods, gift wrap and accessories. Everything they sell is designed by amazing artists, and all the products are luxe in quality and sustainable by nature.

Noname’s Book Club

Noname’s Book Club is an online and in real life community dedicated to uplifting POC voices. They do this by highlighting two books each month written by authors of color. In addition to their strong social media presence, they feel it is highly important to have free in-person meetups to discuss the monthly picks in a safe and supportive environment. Currently, Noname’s Book Club have six local chapters with plans for continuous growth.