PART II: Black-Owned Brands to Shop with Today, Tomorrow and Forever

There’s never been a more important moment to lift up the Black community. Some of us are donating to social organizations; others are marching and mobilizing to raise consciousness. But other sustainable manner to support is by shopping from Black-owned brands. 

CouponoSCOPE has compiled a list of Black-owned and led businesses across fashion, beauty, food, books and much more – all of which you are sure to adore. We inspire you to learn about and shop from these lovely brands, today and every day.

We know the list is far from to be complete, and we promise to continue adding to it every day. We are also foregoing profits made from this page to guarantee all proceeds go back to Black brands and the black community.

Beads Byaree

Beads Byaree is an innovative and hand-crafted jewelry line created out of the whimsy of Philadelphia native Areeayl Goodwin’s imagination. Her pieces are one of a kind and crafted to inspire others to make their dreams a reality and to remind us all to reach for the stars.

Mateo New York

Mateo New York is founded and run by Matthew Harris, who was born and raised in Montego Bay, Jamaica. Mateo New York is loved for its modern, relatable fine jewelry at an approachable price point. Plus, the brand was a 2017 CFDA/Vogue Fashion Fund Finalist.


Telfar is a unisex line established in 2005 in NYC by Telfar Clemens and sold internationally. The collection includes handbags in various sizes and inspiring colors, as well as jewelry and select clothing. Telfar’s hit bag is nicknamed the ‘Bushwick Birkin.’

All Butter’d Up

This luxury skin care company specializes in whipped, scented shea body butter that doesn’t leave a greasy residue. All Butter’d Up products are made in small batches using the finest natural and organic ingredients for maximum freshness. The products are preservative-free and have never been tested on animals. You can also shop an exclusive lava bead aromatherapy bracelet. You just add your favorite roll-on fragrance, and the bracelet helps extend your scent experience for up to seven days.


This award-winning men’s grooming brand is beloved by Nas, John Legend and Magic Johnson—all of whom are investors. From shaving tools to skin care products, Bevel’s got you covered.


Briogeo is founded by Nancy Twine—a CEO who is passionate about offering high-performance hair care that is naturally based, yet provides visible results. Every order supports the company in providing 50,000 meals to those in need during COVID-19.

Délali Robinson Cosmetics

Délali Robinson Cosmetics was created in 2016 by owner and CEO Adodo Robinson as a solution to providing better color matches for darker complexions. The brand is known for being melanin-focused with “love for all Queens.” Délali Robinson Cosmetics offers more than 40 different shades in liquid, cream and powder foundation, and the products are paraben-free, gluten-free, cruelty-free and vegan-friendly.


Golde is an independent, Brooklyn-born brand making superfood-boosted essentials for health and beauty. They believe that being well should feel good. That means products that look good, taste good and help you feel like your best self. The brand has a mission to “bring good vibes to the wellness industry.”

OUI the People

Founded by Karen Young, this company makes amazing reusable, direct-to-consumer razors. They also sell a body gloss, a gel-to-milk in-shower moisturizer and bikini line masks.


American actress, singer and television host Tracee Ellis Ross worked with chemists for two years to perfect the products in her hair care line Pattern, which is “specifically for curly, coily and tight-textured hair.”

The Honey Pot Company

The Honey Pot Company was born out of one woman’s need to naturally heal herself. Beatrice became a woman on a mission, searching for natural remedies to help prevent unruly infections. She created The Honey Pot Feminine Wash, her very own natural treatment for UTI and healing aid. She now produces washes, wipes, tampons, pads and pantyliners. Her mission is “to educate, support, and provide women around the world with the tools and resources that promote feminine health and wellness.”

The Ronnie Shop

Garonne Decossard aka “Ronnie” is a chemical engineer who founded The Ronnie Shop in 2015. After dealing with her own hair loss, she decided to share her gift with the world. Her brand specializes in hair regrowth products, which she has designed and developed with all-natural and essential oils with “moisturizing, sealing and restorative properties to soothe and stimulate the scalp.” The line has now expanded to include a shampoo, a conditioner, an herbal tea that nourishes the hair and skin from the inside, and an eyebrow serum for beautiful brows. Her products are now sold at hair salons, dermatologists and boutiques. Her clientele ranges from those dealing with hair loss to those who simply want effective products that nourishes their hair. Try out her products today and save with the promo code NEW20.

We Are Crown’d

Owned by Excel Ansong, We Are Crown’d sells all-natural products for hair, skin, face and body that can benefit men, women and children. The products serve as a natural medicine, “to sooth and eliminate different types of skin and hair conditions using natural oils, herbs and other natural elements that have proven to aid certain ailments.” Everything is handcrafted and natural with no added chemicals.

Books and Crannies

DeShanta Hairston founded Books and Crannies in 2016 in Martinsville, Virginia. It’s an independent bookstore featuring fiction and non-fiction accompanied by a selection of children’s books and a wide range of titles. They also sell used books with paperbacks for $1 and hardcovers for $3. Plus, the store hosts events like children’s readings, open mic poetry and book signings.

The Lit. Bar

The Lit. bar is an indie bookstore in the “Boogie Down Bronx” in New York with the fun slogan “Bookstore & Chill.” But they don’t just offer a curated book collection, it’s also a wine bar! They encourage curious readers and welcome literary and community gatherings, making it a staple in the neighborhood.


Started in 2016 by DL Mullen, Semicolon is Chicago’s only Black woman-owned bookstore. Semicolon Bookstore is “committed to nurturing the connection between literature, art, and the pursuit of knowledge; while also using the power of words to better our community.”

Babes and Felines

This clothing company specializes in leisure apparel for all body types. Some of their best sellers include bodysuits, rompers, leggings and tops. Everything Babes and Felines sells is super-comfortable and long-lasting wash after wash. Right now, they’re also selling hand sanitizer and face masks.


FUBU is a sportswear company featuring shirts, hats and more designed by a team of close friends in 1992. The brand represents determination, excellence and boldness of the four partners (dubbed “TEAM BUBU”) who had the courage to go against the grain and strike out on their own to form. They turned their dream into a reality, and today the business they founded over the years is carried in over 5,000 stores and has sold over $6 billion in merchandise.

Pyer Moss

Designer Kerby Jean-Raymond’s collection is as much about activism and heritage as it is about beautiful clothes. Stars, such as Issa Rae, Lena Waithe and Gabrielle Union, have rocked these clothes. Pyer Moss creates everything from sweats to colorful gowns.