PART I: Black-Owned Businesses to Shop with Today, Tomorrow and Forever

There’s never been a more important moment to lift up the Black community. Some of us are donating to social organizations; others are marching and mobilizing to raise consciousness. But other sustainable manner to support is by shopping from Black-owned brands. 

CouponoSCOPE has compiled a list of Black-owned and led businesses across fashion, beauty, food, books and much more – all of which you are sure to adore. We inspire you to learn about and shop from these lovely brands, today and every day.

We know the list is far from to be complete, and we promise to continue adding to it every day. We are also foregoing profits made from this page to guarantee all proceeds go back to Black brands and the black community.

Jam + Rico

Established in June 2016, Jam + Rico is a fashion jewelry company providing bold, unique and colorful designs. The designers travel to Caribbean and Latin America countries, taking inspiration from the people, culture, music and terrain. From these adventures, they create jewelry pieces that evoke confidence and beauty.

Melanie Marie

Melanie Marie is a custom jewelry company that gives back in major ways. They offer exciting excursions, creative mentoring, social advocacy opportunities and educational opportunities to young girls to help them discover their passions and achieve academic success.

Trill Paws

Trill Paws is a pet accessory brand founded by Rachel and based in Los Angeles, California. “Trill Paws was created out of my over-the-top obsession for dogs and my on-going admiration for Pop-Culture,” Rachel says. Check out the pet tags and accessories with icons and sayings—we’re talking everything from emoji designs to popular sayings.

Beauty Bakerie

Beauty Bakerie’s mission is to “be sweet and sweeten the lives of others” by encouraging men and women to feel both empowered and beautiful. The brand offers quality beauty products that are cruelty-free, paraben-free and vegan.

Black Girl Sunscreen

Founded in Miami, Black Girl Sunscreen was created to provide a non-white residue sunscreen brand for women of color. The brand has been featured in Essence Magazine and recently debuted a kid’s line called Sunscreen-BGS Kids. The products are also sold at Target. Black Girl Sunscreen uses no parabens or other harmful chemicals, and are committed to sprinkling melanin magic everywhere.

CARA B Naturally

CARA B Naturally is a family business based in Charlotte, North Carolina, founded by sisters Landra Booker Johnson and Kristi Booker. They offer premium-quality, all-natural alternatives to products that are currently available for ethnically diverse babies, children and their families. The brand’s singular focus is on all-natural skin and hair care products for ethnic babies and children.


Golde is an independent, Brooklyn-born brand making superfood-boosted essentials for health and beauty. They believe that being well should feel good. That means products that look good, taste good and help you feel like your best self. The brand has a mission to “bring good vibes to the wellness industry.”

OUI the People

Founded by Karen Young, this company makes amazing reusable, direct-to-consumer razors. They also sell a body gloss, a gel-to-milk in-shower moisturizer and bikini line masks.


American actress, singer and television host Tracee Ellis Ross worked with chemists for two years to perfect the products in her hair care line Pattern, which is “specifically for curly, coily and tight-textured hair.”

The Honey Pot Company

The Honey Pot Company was born out of one woman’s need to naturally heal herself. Beatrice became a woman on a mission, searching for natural remedies to help prevent unruly infections. She created The Honey Pot Feminine Wash, her very own natural treatment for UTI and healing aid. She now produces washes, wipes, tampons, pads and pantyliners. Her mission is “to educate, support, and provide women around the world with the tools and resources that promote feminine health and wellness.”

Black Pearl Books

Black Pearl Books is an independent bookstore in the Texas Hill Country, aiming to serve a multi-cultural, multi-generational and multi-socio-economic community. They are built to promote diversity, inclusion, equality and cultural awareness. The store also has frequent curated popups and a “Well-Read Black Girl Book Club.”

The Key Bookstore

The Key Bookstore is a fully interactive bookstore experience. They host virtual events, debuted a “White Ally” book list, and engage readers through activities, events and community engagement. The store is curated on for the pillars Afrocentricity, spirituality environmentalism and entrepreneurship.


MahoganyBooks is a Washington, D.C., independent bookstore that believes in social entrepreneurship. They take a leadership role in the African American community by promoting reading, writing and cultural awareness as tools to improve self-esteem, self-love and ultimately communities to enrich the lives of motivated individuals. Recently, they rebranded with the name “Black Books Matter.”

Uncle Bobbie’s

While the Philadelphia-based bookstore and eatery has temporarily closed its physical store, Uncle Bobbie’s is offering customers the chance to shop for books and audiobooks through their IndieLite and accounts. The bookstore has also set up a GoFundMe to provide financial relief for their staff as they remain closed.

Christopher John Rogers

Christopher John Rogers is one of the designers to watch in 2020, and it’s easy to see why. Since launching his eponymous brand only a few seasons ago, the designer’s voluminous silhouettes, sharp tailoring and unabashed use of color have already earned him a CFDA/Vogue Fashion Fund Award. Rihanna, Ashley Graham and Michelle Obama are all fans. You can shop his designs on Net-A-Porter.

Public School

Public School is a trendy clothing company that focuses on sustainability and collaborates with many brands, such as Fun City Tattoo, Nike and Eileen Fisher. New York-born and bred designers Dao-Yi Chow and Maxwell Osborne launched the brand in 2008 when the fashion landscape was very different, and Public School promoted inclusivity, “rainbow runways” and men’s streetwear. The name came out of the founders’ experience of growing up in NYC public schools and implies a sense of over achievement, beating the odds and turning nothing into something.

Rich Girl Candy Clothing designer Mieka Joi introduced her Rich Girl Candy concept in 2013, fusing the the electronic dance music lifestyle with hip-hop culture. Her line now has expanded beyond an activewear brand comprised of hoodies, hats and T-shirts. You can now shop her popular rainbow-inspired Rich Girl Candy hair extensions, Rich Girl Candy jewelry, Rich Girl Fox Fur slides and awesome festival gear and accessories.